And then you reached out via Facebook. As a result, Realtors end up going for the remaining 20 percent. Theres really no right or wrong way to segment your list. Date. And that's an uncomfortable idea for many of us. You can send this to your SOI, or your geographic farm. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. I can see on social media that you are doing quite a bit of traveling and having a great time. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Why Is Growing Your SOI So Important for Real Estate Agents? Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Check out our full list of Twitter dos and donts for real estate! The main thing is not to let them forget that youre an agent and youre there to help them. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. These are people that know you, and just because of that, you have some influence on them. Checking in with them to make sure theyre okay is a very normal thing. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Congrats. Thats the last time Im going to use that real estate agent.. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Sample Influence Letter. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Dont hesitate to put this to work for you. You can also see what specific links the recipient clicked. Phone: 205-263-9600 Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. There are disadvantages to this traditional use of Listing E-Alerts. or other gift.. That way, they know that you appreciate the referral. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Why am I sharing this wonderful news with you? As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Thanks for shring this Yah-me. Jennifer - I really needed to read this!! You say, hey, shame on me, because I should have reached out to you sooner. I've written about this concept once or twice or a dozen times - see the list below for related blogs. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. its also more effective. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Try to do this for each and every person on your list. For most people, their home is their most valuable asset, and its also their biggest liability. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. You may get another referral in the future, growing your sphere of influence. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Next, you can run those emails through a scrubbing service. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Every year, the National Association of produces a survey of home buyers and home sellers. or other gift. This is one of the easiest ways that you can dramatically expand your sphere of influence. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Thats the only way you will be able to contact your SOI members 100 times a year. Check out our full post on prospecting on Facebook! That said, the fact of the matter is that our SOI is where its at. Dont take the cheap route if its going to come across negatively. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Dont do that. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Today Im going to tell you, no. Where you make your list will depend on where you are in your business. Make sure you select something that shows just how well you know them. (MAKE SURE your contact deets are in your profile!). Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Listen P151 Marketing Mastermind 01 - Marketing vs . If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. It's been way too long since we've seen each other. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. I bet you do want to share some ideas? Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Look, we get it. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. How to Nurture Your SOI (+ Free Templates! Almost every CRM has a Listing E-Alert tool now. Still not sure how to write it? SOI. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Watch the video now. It is so easy to get caught up in the bright and shiny and different methods of lead generation. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. It is such a surprise when someone takes the time to send a note that is personal. He is CEO of Agent Dominator. One type of ad that has been shown to be very effective is a messenger ad. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." This field is for validation purposes and should be left unchanged. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. So give your full attention to every person you meet, and remember, everybody matters. Its very simple. 3. Now that is a good introductory letter, Marte. saying thanks to those who have helped you attain success is a great way to foster more !! You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. They better like it, or you're going to get blocked! Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. That is why it is important for you to pay close attention to your sphere of influence real estate agent. However, there is always something that feels special about holding something from your mailbox. Welcome to our Marketing Mastermind series for real estate agents. Script #1 - Recent Clients & Professional Connections, I hope all is well! Is there anything I can do for you?. You may be hesitant to call them because you havent called them in so long. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Your way of handling the award was so tasteful. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Check out these 5 practical tips for growing your sphere with social media. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Their new listing or recent sale? One of those things is the YAY-ME letter. You can use variations of this, but the most important thing you can do is to be authentic. Good iedea on using and award and sharing it with your soi. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! This helps you get rid of any old contact information that is either incorrect or no longer in use. If they are not receiving them, they are not actually in your sphere of influence. You type in their home search criteria and then enter their contact info. Love your ideas and thanks for the inspiration. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Yes, these lead generation systems work! We are going back to the basics. Thank you for using me as your realtor. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Finally, the art of copywriting is helpful too. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. You didnt think we were going to let you off the hook, did you? You need to take a look at the people you are connected with on social media. You might even want to use a real estate CRM. Or consider the methods of Baltimore-based broker and team leader Ron Howard. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Required fields are marked *. Be clear that you have no agenda. Out of 30+ agents in my office, I was one of only 9 to receive this honor! So, youve sent out an email newsletter. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. If you havent been staying in touch with your SOI like you know you should, youre not alone. Congratulations, Lori! Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). And whenever possible, ALWAYS post an image. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Add your signature and contact information including your location. Theyre going after the unknown. We do coach our clients on these lead generation tactics. It is also important for you to diversify your outlets. You Are Truly "Above The Crowd!". Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. First, it is important to take a look at a few statistics that highlight the current housing market. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Take this epic SOI marketing story (again from Justin Seeby). Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Find FL real estate agents Be sure your real estate letters dont sound like a form letter that just goes out. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Instead, you should spend your time visiting with several people in a one-on-one manner. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence.