Heineken, uno de los grupos cerveceros ms importantes del mundo, ha presentado en la feria Horeca Professional Expo (HIP), enfocada al sector de la restauracin, su nueva cerveza Silver.Se trata de una cerveza ms refrescante y con menos alcohol: tiene un 4% de frente a los 5 grados de la versin estndar.Segn han explicado fuentes de la firma a este medio, su llegada a los bares es . YouGov put the score at 47%, exceeding Guinness Draughts by a hair. A 7 out of 5 rating was given by BeerAdvocate, and another 2 out of 5 by Barstool. The outstanding growth of Heineken Original was further supported by the strong performance of its line extensions Heineken Silver, a smooth and easy-to-drink beer with only 4% ABV, that more than doubled its volume, driven by excellent performances in China and Vietnam. New Heineken (5% alcohol) can be considered to be substantially stronger than previous versions, although the drinks in other European countries are still comparable. To promote gender equality in sports, Heineken announced several upcoming sponsorships of women's sports, including UEFA Women's Football and the Formula 1 W Series. What makes Heineken Silver different is the ice-cold lagering process. Which Beer Has The Highest Alcohol Content? ! A painting by Elion in 1886. Amstel Silver is a refreshing, easy-to-drink beer whose ABV is 4%, making it perfect for the larger consumer segment. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Building on this success, Heineken plans to roll-out Heineken Silver internationally to reach more than 20 markets in 2022. Next HEINEKEN appoints Managing Director UK. For this special occasion, the brand also designed and put on display Heineken Kicks which are their signature style silver-infused sneakers. For More Information: Heineken today presented its results for the last year (inside.beer, 16.2.2022) and showed impressive sales driven by the premium beer category, mainly the Heineken brand. The growth was broad-based with more than 60 markets growing double-digits. You have questions or information from the industry and would like to contact us? This cookie is set by GDPR Cookie Consent plugin. We also use third-party cookies that help us analyze and understand how you use this website. This product description is intended as an introduction. To claim yours, click "GET FREEBIE", and submit your details including an email address, your location, and your date of birth. Dan is het tijd voor een battle: Heineken Silver VS Heineken (de gewone ) Whether you're hiking in the mountains or laying on the beach, at home binge-watching or gaming, or perhaps you're at the bar seeing where the . These cookies track visitors across websites and collect information to provide customized ads. Or rather, his avatar was present. Tecate ALTA: An Ode to a New Generation of U.S. Consumers. A bottle of Heineken beer has a red star on it and is sold in green bottles. Usando um processo de guarda a -1C, a Heineken Silver tem um final mais subtil e fcil de beber. 09 may 2022. Operating profit (beia) organic growth 43.8%, margin 15.6% (+331 bps) We delivered a strong set of results in 2021 in a challenging and fast-changing environment. Lager brewed from clean grains by Old Smith Brewery. This cookie is set by GDPR Cookie Consent plugin. Barley, Hops, and water. German is not the place for Heineken. It does not store any personal data. Analytical cookies are used to understand how visitors interact with the website. These cookies ensure basic functionalities and security features of the website, anonymously. Unlike other German beer brands, Heineken is not a German brand. https://www.heineken.com/global/en/our-products/heineken-silver, 2010-2022 BevNET.com, Inc. (Legal terms), Brewbound Craft Beer News, Events & Jobs, https://www.heineken.com/global/en/our-products/heineken-silver, Sales Representative - Bay Area - Coronado Brewing Company, Sales Representative - Milwaukee Brewing Company - Eagle Park Brewing & Distilling Company, Sales Rep / Senior Territory Manager - Boochcraft, North Denver Metro Sales Representative - Left Hand Brewing Company, Director of Brewing Operations & Facilities Management - Beachwood Brewing, Brewbound Live Speaker Announcement: E-Commerce Strategies with Molson Coors, Sierra Nevada, Crowns & Hops, and The E-Premise Group, Bang to Remove Super Creatine From Packaging, Advertising, Wild Tonic Jun Kombucha Focuses on Clarity with Revamped Packaging, Brewbound ICYMI: Modern Times Pool Party Ends, Revision Brewing Company Announces Distribution Changes in Central and Southern California, UMass Boston Launches Green Brewery Recognition Program With Funding From EPA Grant, My Local Brew Works Launches Philly Phinger Signature Beer Mid-World Series Championship Run, Stone Imperial Stout Makes a Triumphant Return, Second Chance Beer Company to Release Frosty the Hazeman Hazy IPA on Friday, Scorpion Mezcal Distiller Seeks Preservation of Mexicos Heirloom Corn, Davos Brands Acquires Controlling Interest in Sombra Mezcal, John Esposito Joins Real McCoy Spirits as Chairman, CROC Vodka Release New Limited Edition Summer Colada, Jack Daniels Country Cocktails Teams with K. Michelle for Southern Peach Flavor, Preiss Imports Adds Ferdinands Saar Collection to its International Spirits Portfolio, Humboldt Distillery Expands to Markets Outside of California. Opens a new window. There are just 21 calories in 1 Lager bottle and only 4 grams of carbs ents from just 21 calories per bottle with a mere 4g of carbs, 1, 1, 1. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. 01 june 2022. The cookie is used to store the user consent for the cookies in the category "Analytics". This removes proteins and rough-tasting tannins, leaving a . Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. is Heineken Silver higher ABV than Heineken Original? There is a stronger taste to it than normal. Heineken Silver was brewed to be an all-round crowd pleaser, and the perfect partner to celebrate authentic moments of joy and real beer moments. Where Was The Budweiser Clydesdale Christmas Commercial Filmed. In 2021, Heineken continued its sponsorships including the UEFA Champions League and Euro 2020 with only the Euro 2020 reaching more than 5billion views. The cookie is used to store the user consent for the cookies in the category "Other. The brewers of Heineken Silver use ice-cold lagering at -1 C to produce its unique taste. With a lower ABV of 4%, Heineken Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers. 13 min read. This April the brand new member of the Heineken family is arriving to Heineken Experience. Check out my taste test to see if the Heineken Silver is better than the Heineken Original! AMSTERDAM, April 8, 2022 /PRNewswire/ -- Heineken Silver, the world's first "virtual" beer, was launched as Heineken's ironic way of poking fun at brands releasing products . Heineken Buckled Up with Formula 1 in Miami for "When You Drive Never Drink" Campaign Launch. The campaign, which started by launching a virtual beer you cant drink in the metaverse, has now moved on to show a witty Instagram vs. Reality moments social campaign; yet again highlighting how real is better than fake. Featuring no additional additives, Heineken beer has an alcohol content of 5%. Made with natural ingredients, Heineken Silver has a smooth and refreshing finish, with a fruity aroma and balanced, bitterness at 4% abv. Heineken Silver Lager 4X330ml 4.75 (Free with cashback via CheckoutSmart) at Morrisons 4.75 354 Grolsch 12 x 330ml 5 @ The Company shop Washington Tyne and wear 5 467 Kronenbourg 1664 Beer 15 x 440ml Pack 10 @ Tesco 10 208 Golden Goose Lager Pack of 4 cans 440ml - 2.49 in store @ Home Bargains (London Road, Ipswich) 2.49 70 Heineken has announced it will launch Heineken Silver, a premium lager aimed at Gen Y and Gen Z drinkers. For the returnable bottles Heineken trusts in CCLs proven WashOff Technology that is already in place for many of their other brands worldwide, such as Heineken, Heineken 0.0, Desperados, Sol and Amstel. Do note. For people who prefer their beer a little light and enjoy it that way, Heineken light is simply a great option. Heineken Silver is a 4% lager, it's aimed at being a premium light lager so like Bud light or Coors light. What makes Heineken Silver different is the ice-cold lagering process. As cervejas Lager tm um perodo de armazenamento a . Long-term partner CCL Label is proud to provide the decoration for the Heineken Silver bottles! The highly anticipated Bond movie, ", I am pleased with the great momentum of the Heineken brand, the renewal of our brand and product portfolio [], said, Heineken commercial "Well worth the wait". The cookie is used to store the user consent for the cookies in the category "Performance". What makes Heineken Silver different is the ice-cold lagering process. Heineken silver, the beer of the Decentraland metaverse. Our point of view has always been to support our brave clients and their courageous thinking and has allowed us to deliver this playground of creativity, targeting a new generation of consumers.. To ensure its taste meets the needs of a new generation of drinkers, its taste profile, according to Heineken, is "unmistakably aligned to the classic original taste profile of its 'older . Heineken Silver has been brewed with the same ingredients used across the brand's 149-year heritage: water, barley malt, hop extract and A-Yeast. As can be seen here from this spectacular OOH advert, Heineken bridged the virtual launch of Heineken Silver and its real counterpart, Heineken broke the fourth wall bringing the beer to life through a 3D execution at the iconic Piccadilly Lights screen. When the bottles are washed the labels detach without leaving any traces or contaminating the washing bath. There are four ingredients in premium lager. Well, Heineken Silver uses an ice-cold lagering process at -1C, where more cold haze is allowed to form and be filtered out. All the sneakerheads joined in with celebrities. By using our website, you agree to our use of cookies. The result is a delightfully refreshing, less bitter and easy-to-drink lager that will appeal to a new generation of beer drinkers and a broader range of taste palates. Heineken N.V. reports 2021 full year results. The rating of RateBeer is 1 out of 5. Heineken Silver is made with a uniquely different brewing process to our original recipe. Lager beers experience a cold storage period to allow a 'cold haze' to form, which can be . 5% ABV (135 proof) in a small car. Brought to you by Memphis Collective, a division of CCL Memphis. Try it now at our Best 'Dam Bar. The new lager (4% ABV) launches on 21 March in 4x330ml bottles (RRP 4.50), 12x330ml bottles (RRP 12) and 6x330ml slimline cans (RRP 5.50). Heineken Silver has been brewed with craftmanship to have star quality, natural ingredients, Heinekens famous A-yeast and pure malt, as well as sustainably sourced barley. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Now, the same brewing expertise that made the world-famous beer is undergoing a high-tech transformation to take on the metaverse, one pixel at a . Consumers have been able to get their hands on Heineken Silver throughout Europe from 7th April 2022. Three grams of sugar make up this amount. There are four hops in this light beer. You also have the option to opt-out of these cookies. What makes Heineken Silver different is the ice-cold lagering process. The use or forwarding of articles - even if the source is mentioned - is only allowed with the written consent of INSIDE Getrnke-Verlags-GmbH! For instance, Heineken Light - comes with an alcohol content of 3.3 % (ABV). The outstanding growth of Heineken Original was further supported by the strong performance of its line extensions Heineken Silver, a smooth and easy-to-drink beer with only 4% ABV, that more than doubled its volume, driven by excellent performances in China and Vietnam. Previous HEINEKEN UK ANNOUNCES PROPOSAL TO CLOSE CALEDONIAN BREWERY. La maturation (priode de garde) s'effectue -1 degr, confrant cette bire une ptillance plus fine. Heineken Silver has a 4% ABV and targets consumers who want a lighter drink in line with the current moderation trend. It is a fresh attitude towards beer. In March 2019, Heineken launched a 4% ABV beer in Vietnam called Heineken Light. It is crafted with all the same pure, natural ingredients we know people love from our original recipe.. By brewing Heineken Silver at an ice-cold -1C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. Untappd has scores of 86 out of 5. AMSTERDAM Heineken is launching the next phase of their new Heineken Silver campaign assets including TVC and OOH creative. Chin dch ra mt sn phm mi Heineken Silver l mt trong nhng "c n" ca thng hiu trong nm 2019. Heineken Silver, which has been available in Europe since April 7, is specially formulated to appeal to Gen Z, with 4% ABV and offering a "lighter" drink profile. When our A-yeast is added, this is when Heineken magically transforms into the brew we all know and love. 2022 CCL Industries. Heineken Silver is brewed with advanced-brewer technology and using only the purest, clear water, barley malt and hop extract. So for example, Heineken is much heavier than other types of beer due to its lager shape. Heineken 0.0, the largest non-alcoholic beer brand in the world, grew in the thirties, with an outstanding performance in the Americas region. The beer industry defines premium based solely on its alcohol content, which does not use these ideas. Heineken Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. But what sets Heineken Silver apart is that it is carefully brewed using an ice-cold lagering process at -1 Celsius. The Best Beer For You: Finding The Right Fit. Budweiser Or Corona: Which Beer Is Stronger? The iconic green label has been adapted for the launch: more silver and metallic turquoise were added to underline the refreshing nature of Heineken Silver while setting it apart from Heineken original. In 2021, Heineken continued its sponsorships including the UEFA Champions League and Euro 2020 with only the Euro 2020 reaching more than 5billion views. Today, we are taking the campaign to the next level through digital, TVC and OOH content across Europe challenging stereotypes in beer advertising., Bruno Bertelli, Global CCO, Publicis WW & CEO Publicis Italy, said: Heineken Silver has been an amazing creative opportunity for the team at Le Pub. In the real world, Heineken is known for its uncompromising quality, refined from decades of brewing innovation. 2018 INSIDE Getrnke-Verlags-GmbH. This removes proteins and tannins, resulting in an extra refreshing taste. Made with just three ingredients i.e. Heineken Silver: brewed with the same ingredients used in the brand's 149-year history. The plant in Meerane, Germany produces self-adhesive labels for markets around Europe. The latest brewing innovation by multinational brewing company Heineken combines thesame craftmanship as Heineken original with an extra-refreshing taste. Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. It is a given that Heineken Silver's Smoothest Mega Party had already got us hyped much before the final showdown. Snake Venom is the most potent alcohol concoction in the world, according to Brewmeister. Heineken Silver has been made for the next generation of beer drinkers who crave extra fresh moments with friends, for real. Score: n/a with 5 ratings and reviews. Heineken Silver is an extra-refreshing lager at 4% ABV, brewed at -1C for a crisp flavour and subtle finish, offering a lighter drinking profile. But opting out of some of these cookies may affect your browsing experience. In the end, Heineken Original Premium provides an interesting & accessible 4%-plus premium beer full of a crisp and subtle taste, along with the fruit scent of Heineken Original that everyone will find refreshing and enjoyable. 25th May 2019. Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced [ink(n)]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. Amsterdam, 21 April 2021 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) publishes its trading update today for the first quarter of 2021 . The result is a delightfully refreshing, less bitter and easy-to-drink lager that will appeal to a new generation of beer drinkers and a broader range of taste palates. But what sets Heineken Silver apart is that it is carefully brewed using an ice-cold lagering process at -1 Celsius. It keeps the signature Heineken full-bodied taste but has the low bitterness taste, making it suitable for consumers who love to have a refreshing beer. Heineken Silver is also less carbonated than Heineken. It marks the 160th anniversary of the first brewery in Amsterdam that Heineken began operating, in 1602, at De Hooiberg brewery founded by Gerard Adriaan Heineken. The cookies is used to store the user consent for the cookies in the category "Necessary". Thanks to the functionality of these special Pressure Sensitive Labels the bottles can be reused immediately after the washing process. As the beer is thicker because of the yeast and barley use, you will enjoy it more. Heineken Silver is our new, extra-refreshing and premium lager which is brewed at -1C for a crisp flavour and subtle finish. ? Heineken heeft recent hun Silver gentroduceerd. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 15 june 2022. Brewery was founded in Amsterdam by Gerard Heineken in 1873. Tham gia ngay hm nay! Heineken Silver is a smooth and easy-to-drink beer, which retains the signature Heineken full-bodied taste known around the world since 1873, perfect for a wide range of occasions. This cookie is set by GDPR Cookie Consent plugin. In addition to offering fresh, juicy Rocky Mountain refreshment, this light beer has clean malt flavor and little bitterness. A New Heineken for A New Generation: The Secret Behind Heineken Silver. Lastly, Heineken Silver has a slightly different flavor than Heineken, with Heineken Silver being a bit sweeter. Durch die Nutzung unserer Website stimmen Sie dem Einsatz zu. Thng hiu kho lo kt hp nhiu loi hot ng c sc nh hng mnh m n ngi tiu dng mc tiu l th h Millennials. The growth was broad-based with more than 60 markets growing double-digits. Heineken Silver titre 4%, contre 5% pour l'Heineken originale. On 15 February 1864, [citation needed] . The product recipe has also been developed with this group of consumers in mind. This latest creative continues the extra-fresh and provocative tone of the campaign by flipping the narrative from ideal to real. Heineken Silver is more than just a 4% lager. Budweiser Vs Miller: Which Beer Is Bigger? It has a strong, bitter flavor over most international mass-produced lagers that are generally softer on the tongue. Light in taste, Crisp, clean, fresh, and refreshing, Coors Light is light and American in origin. But we adapted our brewing process slightly to create the distinctively smoother taste of Heineken Silver. Heineken Silver isn't an extra-cold version of Heineken Original; it's a completely different proposition that aims to appeal to a broader range of consumer tastes. Heineken Silver has a smooth and refreshing finish, with a fruity aroma and balanced, bitterness at 4% ABV. Sn sng khuy ng ma h vi u trng game siu ngu c 1-0-2 v nhn hng trm mn qu nh cao t Heineken Silver. Heineken Silver's Smoothest Mega Party passed the vibe check. Wir verwenden Cookies. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. There is a 2-ounce can of Heineken. Made with natural ingredients, and at 4% ABV, Heineken Silver delivers a balanced profile and smooth taste, we know you will love. The new beer was presented by the company with the irony that distinguishes the brand, at an event hosted on Decentraland in the presence of Bram Westenbrink, global head of Heineken. Heineken Silver is available in a sleek can with a . The brewing giant's new lager (4% abv) uses an "ice-cold brewing process" to create a significantly less bitter taste than the brand's core lager and a "lighter drinking profile". Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said: Heineken Silver is a delightfully refreshing, less bitter and easy-to-drink lager that will appeal to a new generation of beer drinkers and a broader range of taste palates.