Raquel Willis is a writer, cultural organizer, and transgender activist. And looks good while doing it. A Nigerian-born influencer living in London, Temi showcases her unique sense of style on JTO Fashion. ["meta_query"]=> Julian Claen, known by the alias Julienco, has been publishing lifestyle videos on his YouTube channel since July 2014. A post shared by Sarina (ViktoriaSarina) (@sarina_vs). Research shows that 31% of consumers will stop frequenting a store that does not take a public stand on diversity and inclusion. ["value"]=> That makes her an influential person for young girls and teenagers. Tamika D. Mallory is a social justice leader and movement strategist. Asiyami Gold 17. Home / Resources / Blog, News / 2022: Germanys Top 10 Influencers. Brands that take a vocal stance on diversity and equality improve their standing with consumers even further. 1. Table of ContentsWhy diversity is important in influencer marketingBrands uplifting Black voices on. Jackie Aina This blogger and beauty guru was the first influencer to win the NAACP Image Award for her advocacy and activism calling attention to racism in the beauty industry. She is mainly a makeup and hairstyle model. He is a well-known model that has been in many fashion shows in different countries. Marie gained a massive following during the Black Lives Matter movement in 2020 when her post titled How To Ally went viral. ["compare"]=> That's why this Black History Month, we're taking a look at 8 of the top Black influencers you should have on your radar if you don't already. 32.8K followers View more on Instagram Comment Share Save 604 likes Add a comment. A must-follow for sure. A post shared by GABRIELLE (@fridacashflow). @jasonboatengofficial. A post shared by ONKEL RAFI (@rafaelneugart). A post shared by Renata Cherlise (@renatacherlise), Renata Cherlises Black Archives @blackarchives.co|As a creative that finds inspiration through the lens of my ancestors, I recommend Black Archives, founded by Renata Cherlise. An essential list of Black tastemakers in beauty, hip-hop, food, and more. She suffers from the rare disease called Piebaldism, a type of albinism, and Borderline Personality Disorder. German Writer, TV and podcast host Contact: office@barbarella.de All episodes of my show Streetphilosophy" here: . Brands and their influencers are in a unique position to contribute . Following Keirsten is a surefire way to stay informed about one of the most cutting edge Black-owned businesses, and its honestly always great to see a Black businesswoman on the TL. They have 18.4M followers on their Instagram account. ["relation"]=> NOTE: An Influencer's Authentic Rank means he/she may be based in . In the wake of George Floyds murder in 2020, LEGO also donated $4 million to Black youth organizations and pulled ads for police and White House toy sets. She is a model and also a lifestyle influencer who enjoys sharing her daily style and stories. Her actual name is unknown. You can also follow Marie on Twitter and Facebook. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. You can find Marvin-Alonzos insights on his blog, Instagram, and Twitter. Apart from rocking some incredible looks, this influencer is also the founder of On A Curve and #YouBelongNow, two platforms that are transforming culture and standing up against toxic industry practices. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate 3.95%). She loves building up our brown-skin women to [make sure] we feel comfortable in our own skin., Rudy has been on the front lines in lower income communities for the past few years, putting an extreme amount of time and passion into developing positive Black businesses and giving them the equal platform that they deserve. For the most part, the 29-year-old is followed by women (71.6%). Harpers Bazaar contributor and all around style queen Chrissy Rutherford is one you cant miss. These creators generate buzz and excitement through honest product endorsements and can be the champions marketers need to develop long-term brand love. Ben & Jerrys recently partnered with Colin Kaepernicks Know Your Rights Camp organization in an effort to divest from prisons and policing and invest in vital community services. Daniel has 13K followers and shares his daily life, job, and fluffy friends posts with his followers. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. int(-5) Levi Strauss arrived to America in 1847, and in 1853 founded the first . "When it comes to diversity and inclusion, what is and isn't said often sets the tone within social media communities. According to 2018 numbers, the industry is worth about $120 billion. If youve never heard of these 20 social media stars, hit that follow button ASAP. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate, Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (, his webshop. are 20 years old and want to use social media to draw attention to things that [they] care about, as they told, , in an interview. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. They are interested in friends and family (27%), sports and fitness (25.4%) and cameras and photography (19.4%). Onkel is one of the famous German men you can find on Instagram. Allyson Felix 16. A post shared by Mareen | Cologne | Germany (@miss.everywhere). Ava DuVernay 8. Shes a host on E! You can follow along with Nicks mission on Facebook, Twitter, and LinkedIn. DeRay McKesson 14. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. They also provided funding to five developers in 2021 as a part of their Black Developers Initiative. A post shared by Kelvin Davis (@kelvindavis). The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. If you are looking for a handsome German male fashion influencer, Onkel will be your number-one choice. Taylor Cassidy uplifts Black voices and culture on her social media channels through her series Fast Black History and Black Girl Magic. Ellarie Noel 13. Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. This gorgeous Mane Muse is the creative force behind RadSwan, a conscious beauty brand built with and for the global African diaspora. Sign up to unlock our digital magazines and also receive the latest news, events, offers and partner promotions. [4]=> Jubilee House, Originally, hailing from Chicago, Jarrett is a Los Angeles-based photographer, visual designer, and art director. 271K followers View more on Instagram Comment Share Save mariebeech In 2021, I graduated from college! Blogger Monroe Steele is the EIC of Steele Magazine, a yearly digital and print magazine centered around fashion and lifestyle. Many influencers are concerned about their feed looking perfect, but Mattie exposes her flaws with grace and teaches others how to learn from them through her own example. Neve Fear-Smith Believes Trusting Creators Is The future of Influencer-Led Commerce. That is why representation is so essential for influencer marketers. Opportunities are created because of people like Rudy that paved the way., If youre a fan of trying new foods while reminiscing on hip-hop history, then Deverick Longself-proclaimed p, rofessional catfish fryer and 90s hip-hop geek, Keshayla is very passionate about her work and products. Here are some of the top female fitness trainers we're crushing on (in no particular order) and think you'll want to follow, too. BibisBeautyPalace is Bianca Bibi Claens Youtube channel. Top 10 Equality, Diversity, & Inclusion Influencers. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. 31% of respondents stop frequenting a store that does not publicly support diversity and inclusion. Don't get me wrong those influencers absolutely deserve all the credit that they received, but I'd also like to shake the table once again and bring you a list of Black Nano influencers to follow. This awesome influencer is the founder of A.Au, an online destination for unique, handmade pieces you cant get anywhere else. ["key"]=> Why diversity is important in influencer marketing, Brands uplifting Black voices on social media, 25 Black influencers who are making history, Conclusion: Black creators are champions for causes and campaigns, diversity and inclusion means racial equality, improve their standing with consumers even further, Diversity and Inclusion With Influencer Marketing, the countrys largest single-day demonstration, TikToks 2020 Voices of Change: Most Impactful Voices. Whether you're an app creator looking for an influencer on your own, or a digital marketing agency looking for . string(0) "" W. Kamau Bell is a standup comedian and the host and executive producer of the CNN docu-series United Shades of America with K. Kamau Bell. 44% of respondents go out of their way to go to a store theyve never frequented. Kelvin Davis is an artist, activist, and creator of the body-positive mens fashion blog Notoriously Dapper. interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). Kolsquares technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Yves is one of the famous German men with 78K followers on Instagram. Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. ["value"]=> 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). A post shared by Angela Davis | The Kitchenista (@thekitchenista). We have all seen it way too much! string(3) "AND" 1. What Black influencer do you love following? She promotes cosmetics products and brands, including LOreal Paris. The 18- to 24-year-old audience is mainly interested in friends and family (38.2%) and toys and children (21.7%). It's wonderful to see an amazingly curated set of images depicting Black life throughout the decades. A post shared by Mira Brauer (@mira__bella). Temi Coker is a graphic designer and photographer known for incorporating layers of his Nigerian culture into his unique artistic style. Note: ages 18-64; among respondents who are more likely to support a company that makes a commitment to diversity and equality initiatives. Guerel Sahin is a photographer and outdoor adventure seeking male whose from Germany. Her work primarily focuses on fashion, beauty, and entertainment. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. A post shared by Tamika D. Mallory (@tamikadmallory). 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. Identify the Most Authentic Influencers by Followers, Engagement Rate and Authentic Engagement. Dave Gordon (@davegordonb) 17. Just one year later, she won the best food blog in Germany award. African influencer Kim Zulu isnt even human. A post shared by Chrissy Rutherford (@chrissyford). string(4) "LIKE" Hit the road and celebrate Black-owned businesses. A post shared by Marie Beecham (@mariebeech). Looking to up the lifestyle, beauty, and fashion inspo on your feed? Talk about Instagram aesthetic. Ben & Jerrys Ice Cream is a leader in corporate activism, first linking its brand to social causes in 1988 with its Peace Pop flavor. Kahlil Greene is on a mission to bridge the gap between Gen Z and leading institutions with captivating content on the history and future of diversity, equity, and inclusion. He usually shares photos of his journeys, which are mainly in nature. Her fitness skills have led her to the fashion world, and now she is a fashion model and fitness influencer. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. With 1M followers, Liz is a famous German fashion blogger who promotes different brands. The method is easy and quick; you only need to sign up for free and start searching for influencers based on their location, such as Germany, and categories like fashion, gender, language, and hashtag. margin. Marques Brownlee, also known as MKBHD, is a professional ultimate frisbee player and world-famous YouTuber. Ailsa Emmel is a certified nurse-midwife working to spread her knowledge about womens health. With campaigns for LOreal, FILA, and Gap under her belt, this rising star is already a pretty big deal. string(12) "afp-category" They follow him for content on friends and family (21.7%) and sports and fitness (22%). Daniel is one the famous German men who is a moderator and News anchor. [0]=> Nowadays, influencers can significantly boost market values. Christine has 26, Juliens followers are both female (50.8%) and male (49.2%), between 18 and 24 years old. You can also follow Tamika on Twitter and Facebook. No one has a mane like Valerie Eguavoen. Mareen is a famous German celebrity listed as Forbes best travel blogger. Entertainment Africa, and shes such a great example of someone young girls adore and look up to., Photograph: Courtesy Black Restaurant Week, Black tastemakers who are changing the way we eat, Renata Cherlises Black Archives @blackarchives.co. You can follow along with Kori and D-Composed mission on Facebook and YouTube. Companies now have a responsibility to use their reach and resources to become levers of change for marginalized communities and inspire action that leaves a lasting impact on society. A successful influencer marketing strategy requires brands to form authentic partnerships with social media creators. string(0) "" Who is the most-followed African American on Instagram? Wesley Taylor is a portrait and lifestyle photographer who prides himself on capturing lifes most special moments. } Leomie is also an activist, using her media spotlight to highlight racial discrimination and pay disparity in the publishing industry and beyond. 9. Now that a new generation of social media activists has collided with those making racial justice waves for years, the right voice exists for every brand that wants a partner who shares their vision for social change. A post shared by Leomie Anderson (@leomieanderson). How to find German Instagram Influencers? About us A post shared by Ben & Jerrys (@benandjerrys). As the market is well-developed, influencers know their worth. Identify the Most Authentic Influencers by Followers, Engagement Rate and Authentic Engagement. He is the ACLU celebrity ambassador for racial justice and recently wrote a book simply titled The Awkward Thoughts of W. Kamau Bell: Tales of a 64, African American, Heterosexual, Cisgender, Left-Leaning, Asthmatic, Black and Proud Blerd, Mamas Boy, Dad, and Standup Comedian. Daniela She embraces her natural beauty and is very confident. Follow Chante Burkett for fabulous fits. Now, the Gen Z Historian educates an audience of more than 500k followers on all matters related to racial and social justice. Therefore, his account will be a suitable place to promote fitness apparel. 2022 Update, Meet The Worlds Top Selling Artists On Instagram, 35 Top Italian Instagram Influencers to Grow Your Brand in 2022. Thats one way of finding influencers on this platform but not that easy and accurate. And it's not just about having a big social media following;our favorite Black influencers are also creatives and business-owners, innovators in their fields and leaders in their communities, and following them is a very real way to celebrate Black peoples continued contributions to our society. Therefore, he explains everything. Dave has 12.5K followers on Instagram. Workplace Enterprise Fintech China Policy Newsletters Braintrust my muslim husband doesn t kiss me Events Careers kaiser urgent care In her YouTube bio, Pamela Reif describes herself as Your online training buddy and offers free fitness videos and workout plans to her 8.73 million subscribers on the video platform. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. A post shared by Frank Metzler (@pumping.frank.metzler). Thanks for subscribing! LeBron James 3. The And I Get Dressed YouTube star founded #FatAtFashionWeek, an initiative spotlighting the beautiful bigger women working in fashion. The 29-year-old has 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%.