northeastern university marketing and communications

Undergraduate Concentration in Marketing - D'Amore-McKim School of Business (4 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Investigates how companies can create customer value through artificial intelligence. (4 Hours). (4 Hours). Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. (4 Hours). myNortheastern Opens New Window, Privacy Policy Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. COMM1511. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. COMM4901. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Offers students an opportunity to develop their own media products to put their learning into real-world context. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Investigates the role of the producer in the production of content for traditional and new media venues. Communication Criticism. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. (3 Hours). (4 Hours). )Stephen, A. T., Yakov BartStukent2017. Counts as MKTG2201 for business minors only. COMM3655. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Northeastern University hiring Marketing Project Manager in Boston (3 Hours). The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. (4 Hours). Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Advanced Marketing Management. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Also focuses on sexual health. Marketing (MKTG) < Northeastern University In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. (1-4 Hours). Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Studies companies from startups to large multinationals across a variety of industries. Graduate Certificate in Marketing | Northeastern University (4 Hours). Communication Studies - CPS (CMN) < Northeastern University 2022-2023 Northeastern University Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Opens New Window Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. (4 Hours). Ernest Rollins | Media Coordinator. - Center for Design. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Communication and Gender. Communication Research Methods. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. New Product Development. University Marketing & Communications Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. General questions . Opens New Window Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. University Relations Team | Northeastern State University COMM2534. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. (4 Hours). Staff Directory - Northeastern University Athletics (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Offers a broad overview of marketing technology applications across multiple industries and touchpoints. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Introduces students to frameworks that help explain current issues in electronic marketing. Northeastern University hiring Associate Director - Marketing MKTG6318. College Leadership | Northeastern University College of Professional Lead Faculty. Strategic Communication. Northeastern University Associate Director - Marketing & Communications Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. First, they had to sign up for a presale list with Ticketmaster a week prior. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. (4 Hours). Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Covers both the business and the technical aspects of being a voice talent. Centers, Labs and Initiatives. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Sports, Politics, and Communication. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. MKTG2201. Marketing research helps businesses know their customers and aids in business decision making. COMM3309. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. . Introduction to Marketing. Also examines contemporary issues in marketing that can affect organizational success. Principles of Argumentation. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Critical Creative Practice. May be repeated without limit. Focuses on the marketing research process and the analysis of data using software applications. Dean's Strategy Council. If you have any issues please let us know. Explores the relationships between communication, social identity, and social inclusion. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Online - Northeastern College Of Professional Studies Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Family Communication. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. MKTG6286. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Research may be behavioral/experimental or quantitative/analytical in nature. Home | Northeastern Illinois University Organizational Communication. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. 360 Huntington Ave., Boston, Massachusetts 02115 COMM3320. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. e.aboelela@northeastern.edu. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. | A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. (4 Hours). Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . (4 Hours). MKTG2202. May be repeated without limit. Family relationships are some of the most important and influential relationships in which people are involved. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. COMM6500. Global and Intercultural Communication. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Communication Studies at Northeastern. our expertise Highlights An Award-winning Campaign. (4 Hours). Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Dark Side of Interpersonal Communication. COMM2655. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. International Village Marketing And Communications | Acella Focuses on the fundamental role that communication plays in family life. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Focuses on communication within the context of close relationships. COMM2991. COMM2500. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. (4 Hours). Offers an overview of the concepts, methods, tools, and ethics of communication research. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Producing for the Entertainment Industry. COMM3445 and JRNL3425 are cross-listed. have in conveying meaning and constructing and negotiating interpersonal relationships. Introduces the process of planning, preparing, producing, and evaluating studio productions. Communication Studies (COMM) < Northeastern University (4 Hours). Northeastern University. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Consultation Skills. Dating apps are more specific and numerous than ever. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Group Communication. Communication and Privacy. Explore Our Degrees Gather Here. MKTG4220. (4 Hours). (4 Hours). Marketing - D'Amore-McKim School of Business Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. COMM3912. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. COMM1120. COMM2551. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Rachel Mamone | Communications Specialist. Theories of Conflict and Negotiation. Jennifer Zehnder | Director of Communications and Marketing. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. A term project is used to enable students to apply their learning about the fundamentals of marketing. Independent Study. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. (4 Hours). Course content depends on instructor. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Faculty & Staff - Northeastern CAMD Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. This position is. Develops skill in marketing decision making, critical analysis, and communication. May be repeated without limit. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. COMM4602. Advertising and Brand Promotion. (3 Hours). Persuasion and Rhetoric. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Undergraduate Research Practicum in Marketing. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions.