After this review, check out our list of the 10 best face serums! Olay Wrinkle Correction Serum works by removing the dead skin cells that cause wrinkles on the face. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). Low Availability. Its not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. Please consult your healthcare provider with any questions or concerns you may have regarding your condition. Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. Once absorbed, continue with other skincare products. Your email address will not be published. Condition is "New with box". Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin. Olay Wrinkle Correction Serum works by removing the dead skin cells that cause wrinkles on the face. Aesthetic Practitioner. *Result may vary. Find the best deals on OLAY serums at olay.com. Accordingly, we want you as a visitor to understand the instances we get paid to sell all products or services on this site. When I touch the skin on my face, theres a little bounce to it. A very common silicone that gives both skin and hair a silky smooth feel. olay quench body lotionhow can you test a muffin for doneness? Kollagen Intensiv is a skincare solution that helps you attain smooth, young skin by preventing the main signs of aging. Pretty much the current IT-preservative. Plus, our serums are free from parabens, phthalates, mineral oil, and synthetic dyes, which is why one single drop has the power to renew one million skin cells 10 layers deep. See smoother skin on day 1 and firmer feeling skin in just two weeks with daily use. There are also scar treatment gels out there using dimethicone as their base ingredient. CONCENTRATED INDULGENCE: Ditch the fillers. WATER, DIMETHICONE, GLYCERIN, NIACINAMIDE*, BUTYLENE GLYCOL, PALMITOYL PENTAPEPTIDE-4**, PALMITOYL DIPEPTIDE-7**, PANTHENOL, HYDROXYACETOPHENONE, DIMETHICONOL, POLYSORBATE 20, DISODIUM EDTA, DIMETHICONE CROSSPOLYMER, CARBOMER, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, AMINOMETHYL PROPANOL, PHENOXYETHANOL, Subscribe for our newsletter for new products and discounts. To use, apply several drops to clean skin and . We got you. The information contained in this website is provided for general informational purpose. It was created in a joint effort by the Frenchingredient supplier, Sedermaand the cosmetics industry big shot, Procter&Gamble. fragrance, preservatives or chemical sunscreens) in the product. Christine W. item 3 Olay Wrinkle Correction Serum with Vitamin B3 + Collagen Peptides, 1.3 fl oz New 3 - Olay Wrinkle Correction Serum with Vitamin B3 + Collagen Peptides, 1.3 fl oz New $9.50 Free shipping Anti Wrinkle Collection Anti Wrinkle products Minimise the look of fine lines and wrinkles, hydrate your skin or boost its firmness with Olay's Anti-Wrinkle collection. Super common little helper ingredient thathelps products to remain nice and stable for a longer time. Removes wrinkles instantly. It has B3 + Peptides. The Olay Regenerist Collagen Peptide 24 Serum is designed to provide skin with 24 hours of hydration and the Olay Wrinkle Correction Serum - Vitamin B3 + Collagen Peptide rejuvenates your skin leaving you with a smooth complexion and lifted look. Target Beauty Consulting - 10 months ago Helpful (2) Not helpful (0) Report These moisturisers usually contain a higher concentration of active ingredients to target a specific skin concern. Bottom line, if you are into peptides, this is a good one to try. ONGREDIENTS Anti-Wrinkle Essence, 24-hour Elasticity Care & Antioxidant, Vegan, Cruelty-Free, Organic Clean Beauty, Fragrance-Free, Peta Approved, Eco-Friendly Label-Free, 5.07 fl.oz. A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquidinto a nice gel formula. Very comfortable to wear, Apply pea-size amount on clean, dry skin both morning and night. ConsumerReviews.tv is dedicated to bringing you the best products with the most effective ingredients. Product's animal testing policies Free shipping all orders $10 and up ALWAYS Olay.com Best Price and FREE Gifts with Subscription Toggle menu. There are countless anti-wrinkle creams on the market promising to make skin look and feel younger. Olay Wrinkle Correction Serum is an anti-aging formula, which guarantees to tighten the skin and smooth wrinkles and lines, as well as hydrate and balance the skin. BACKED BY SCIENCE: Just one drop has the power to renew one million skin cells 10 layers deep. tulane mfa acceptance rate. Im soon to be 50 years old and was noticing sagging and dullness to my skin. A helpful review should connect and engage with the readers using personal experience. Shipped with USPS First Class. can i replace oil with butter in muffins; aecom dubai contact number; a short course in photography 4th edition ebook. Also used for scar treatment. + Mini 0.5 oz. Thank you so much for introducing this great product. A real oldie but a goodie. Become a member, and be the first to know all the Olay news. Please login or register to use . Apretty famous and better-researched peptide consisting of five amino acids (the building blocks of all proteins). We don't have description for this ingredient yet. Olay Wrinkle Correction Serum This serum harnesses the power of the fountain of youth niacinamide to rejuvenate your skin while our dual peptides replenish collagen, leaving you with a smooth complexion and lifted look. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thickliquid. At Comestic Cleaning, we maintain a large catalogue of Detailing and Ceramic . Its mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. In reality most are just moisturizers marketed as anti-aging products. A handy multifunctional ingredient that works as a preservative booster, as well as an antioxidant and soothingagent. I really enjoy and nice skin care beauty regime for both morning and night. Depending on your hair type, it can bea bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). Always exercise due diligence before purchasing any product or service. Ditch the fillers! Feels more like a moisturizer when applied and absorbed into your skin. FaceSerum.comMATERIAL CONNECTION DISCLOSURE: You should assume that this website has an affiliate relationship and/or another material connection to the persons or businesses mentioned in or linked to from this page and may receive commissions from purchases you make on subsequent web sites. Add To Cart Shop All By OLAY SERUMS. https://www.faceserum.com/Want to know how we like this face serum? It is a dropper top. Youre seeing this ad based on the products relevance to your search query. Considering your . Please try again later! No wonder, it is a very popular and common ingredient. Below, were breaking down the positives and negatives of the top anti-aging products that deliver almost immediate results. One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). If you are looking for Botox in Southend-on-Sea, Essex, Snap Beauty has two, fully qualified medical practitioners that carry out anti-wrinkle injections. Normal (well kind of - it's purified and deionized) water. Hope this helps! Olay Vitamin C + AHA24 Day Gel Serum For Bright And Even Tone 40ml (2839) Brand of the Week - Save up to 1/2 price on selected Olay - online only 19.00 Save 19.00 Was 38.00 40ML | 47.50 per 100ML Maximum quantity reached in your basket Offer Olay Regenerist 3 Point Lightweight Firming Serum 50ml (316) Saw Palmetto, MSM, Hydrolyzed Collagen, Hyaluronic Acid, Vitamin B, Signs of Aging, Wrinkles, and Skin, Dullness. We use two peptides in our formulas. Once absorbed, continue with your other skincare products used daily. Pickup & Same Day Delivery available on most store items. Office Address: 539-A, Sunder Industrial Estate, Off Raiwind Road, Lahore. Panthenol might make your hair softer, more elastic and helps to comb your hair more easily. The provided information includes product information, overviews, buying guides, and product specifications. :) You are almost done: please check your mailbox to confirm your email! *Disclosure of Material connection: Some of the links in the post above are associate sales links. This means if you can click on the link and purchase an item, we will receive a commission. An easy-to-formulate, commonly used, nice to have ingredient thats also called pro-vitamin B5. The use of Olay Wrinkle Correction Serum can give you the following benefits: What Makes an Excellent Anti-Aging Cream? This ingredient is known to help skin retain moisture keeping it seriously hydrated. Though we might not be a 100% accurate, however, we try our best to ensure being next to best. A thick, high molecular weight silicone that is usually diluted in another, lighter silicone fluid (like dimethicone or cyclopentasiloxane). This powerful anti-aging face serum penetrates the surface of your skin to help reduce the appearance of wrinkles & fine lines with ingredients like Niacinamide and peptides. The second (Palmitoyl DiPeptide-7) helps your skin become more resilient. Your use of this website indicates your agreement to this websites published terms of use and all site policies. It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. Wrinkle Correction Serum b3 peptides. Crafted with our max concentration of Skin-Energizing Complex with Vitamin B3+, this non-greasy . The amino acid sequence of the peptideislysinethreoninethreoninelysineserine (KTTKS). Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Our favorite ingredient at Olay is Vitamin B3. There are also studies comparingPalmitoyl Pentapeptide-4 with anti-aging gold standard, retinol. This is a comprehensi. Whilst different pharmaceutical brands similar to Botox can be injected to create similar effects, at JR Medical we mostly just use original BOTOX from Allergan Pharmaceutical company.However, if, for cost-saving reasons, a client asks for an alternative cheaper product, like Azallure anti-wrinkle injections, those would be available on request as well. Olay Serums: Wrinkle Correction Serum - B3 + Peptides. This ultra-concentrated serum, crafted with Olay's Vitamin B3+ Collagen Peptide formula, penetrates your skin's surface to treat wrinkles at the source. Its a humectant meaning that it can help the skin to attract water and then hold onto it. Find the best deals on OLAY serums at olay.com Olay Wrinkle Correction Serum - Vitamin B3 + Collagen Peptides - 1.3 fl oz NIB | eBay Skip to main content As we age the composition, texture and appearance of our skin changes. Powerful serum with Vitamin B3 plus Peptides surges into skin's surface to visibly reduce lines and wrinkles. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. Olay Regenerist Collagen MAX + Peptide 24 Hydrating Face Moisturizer for Firmer Skin, Anti-Wrinkle Fragrance-Free 1.7 oz, Includes Olay Whip Travel size for dry skin, Olay Regenerist Niacinamide + Peptide 24 Hydrating Face Moisturizer with Vitamin B3 for Stronger Skin Barrier 1.7 oz, includes Olay Whip Travel Size for Dry Skin, Olay Regenerist Hyaluronic Acid + Peptide 24 Gel Face Moisturizer for All Day Skin Hydration, Fragrance-Free, 1.7 oz with Niacinamide, includes Olay Whip Travel Size for Dry Skin, Olay Vitamin C + Peptide 24 Brightening Face Serum + Whip Moisturizer Travel/Trial Size Gift Set, olay serums wrinkle correction serum B3 +peptides, Olay Collagen Peptides Wrinkle Correction Serum, 1.3 Fl Oz + Whip Face Moisturizer Travel/Trial Size Bundle, Olay Serums Wrinkle Correcting Serum B3+ Peptides, Olay Regenerist MAX Wrinkle Serum with Peptides, Fragrance Free 1.3 oz, Olay Anti-wrinkle Firm And Lift Two In One Day Cream And Firming Serum, 50ml, RoC Derm Correxion Fill + Treat Advanced Retinol Serum with Hyaluronic Acid for Forehead Wrinkles, Crow's Feet, Eleven Wrinkles, and Laugh Lines, 15ml, RoC Retinol Correxion Deep Wrinkle Facial Filler with Hyaluronic Acid and Retinol, 1 Ounce, Olay Anti-Wrinkle Firm and Lift Night Cream for 40+, 1.7 Ounce, Olay Regenerist Retinol Moisturizer, Retinol 24 Night Face Mositurizer Cream with Niacinamide, Anti-Wrinkle Fragrance-Free 1.7 oz, Includes Olay Whip Travel Size for Dry Skin, OLAY Regenerist Regenerating Serum 1.7 oz (Pack of 2), Olay Regenerist Micro-Sculpting, 1.7 Fl Oz, Olay Face Serum by Age Defying Anti-Wrinkle 2-in-1 Day Cream Plus Face Serum, Aloe Vera, 1.7 Fl Oz, Facial Moisturizing Lotion SPF 30 by Olay Total Effects for Dry Skin, 7 Benefits including Minimize Pores, Anti-Aging, 1.7 oz, Olay Collagen Peptide 24 MAX Serum - Fragrance Free - 1.3 fl oz, Olay Eyes by Olay Ultimate Eye Cream for Dark Circles, Wrinkles and Puffiness, 13 ml (0.4 fl. Its an ingredient whose safety hasnt been questioned so far by anyone (at least not that we know about). Thedimethiconol containing silicone blends leave a silky smooth, non-greasy film on the skin. A study shows that it can reduce the irritation caused by less-nice other ingredients (e.g. Many anti-wrinkle creams promise everything short of a facelift or to provide the much sought after "fountain of youth". The first (Palmitoyl Pentapeptide-4) supports your skin's natural renewal process. 15% Off. water-hating. Olay Wrinkle Correction Serum contains peptides, which boost collagen and help smooth wrinkles and lines. I never skip a day using them. For a thorough verification of submitted reviews, we spend close to 7 working days before allowing any customer review to be published since we also work on the earliest submissions first. serum Soyeuse365 C2 Firming Serum Anti Aging, Anti-Wrinkle Face and Eye Serum with Hyaluronic Acid and Vitamin E, 1oz, SBLA Beauty Facial Instant Sculpting Wand, Vitamin C Anti-Aging Serum For Smoothing, Tightening, Brightening All Skin Types & Reducing Lines and Wrinkles, 0.23 Fl Oz / 6.8mL (100 doses), Shop the #1 Luxury Night Serum by L'Oreal Paris, Keep skin luminous long-term with anti-aging faves, Pro-Collagen formulas for a more youthful skin, Bye bye wrinkles - tighten, tone and firm. Privacy Sitemap Terms and Conditions 2022 Procter & Gamble 2022 Procter & Gamble So it's true - two is better than one. : Morning & Night. Thanks. Olay Serums products. We've formulated this powerful Wrinkle Correction Serum with dual peptides and Vitamin B3 (niacinamide) to fight wrinkles. Also, it can help to increase the solubility of some other ingredients in the formula. Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. Olay Wrinkle Correcting Serum is super easy to apply both in your daytime and nighttime skincare routines. Thedimethiconol containing silicone blends leave a silky smooth, non-greasy film on the skin. Olay Regenerist Collagen Peptide 24, Fragrance Free, 1.7 oz. We've formulated this powerful Wrinkle Correction Serum with dual peptides and Vitamin B3 (niacinamide) to fight wrinkles. Beverly Hills MD Dermal Repair Complex is an all-natural dietary supplement that works to revitalize skin from the inside out. The table below identified "Our Top Products" does not include all companies or all available products in the market but those that we promote as the owner of and/or resellers of all products listed within it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. Shop . By contributing your product facts helps to better serve our readers and the accuracy of the content. Are you looking for the best anti-aging product? Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) Advertising Disclosure FTC Disclosure. The Olay Wrinkle Correction Serum - Vitamin B3 + Collagen Peptides is lightweight and . Usually the main solvent in cosmetic products. I was able to try a full-size complimentary product thanks to Pinchme. Isra works part time for Snap as an aesthetic practitioner, alongside working as a dentist. An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. Required fields are marked *. *All individuals are unique. A study shows that a nail treatment liquide with 2% panthenol could effectively get into the nail and significantly increase the hydration of it. The primary goal of your review must remain to provide accurate and non-salesy information. Your email address will not be published. Anti-wrinkle treatments at JR Medical. A common helper ingredient that stabilizes emulsions and helps to thicken up products. Analkaline (high pH, aka basic) material that is used to set the pH of the cosmetic formula to the right value. One single drop has the power to visibly renew one million skin cells. Regenerist MAX Wrinkle Serum 40mL. Olay Wrinkle Correction Serum with Vitamin B3+ Collagen Peptides - 40ml. Wrinkle Correction Vitamin B3 + Peptides Serum 1.3 ounces Fragrance-Free Add to Bag $29.99 Retinol24 + Peptide SPF Moisturizer 1.7 ounces SPF 30 Add to Bag $29.99 Regenerist Regenerating Cream Cleanser 5 ounces Add to Bag $7.49 Brighten Up! Good old water, aka H2O. Top 10 olay lip wrinkle treatment Reviews- 2022. Vitamin C Power Couple Add to Bag $59.98 1 2 Next In short, it can reduce fine lines, wrinkles and improve skin texture significantly (and at crazy low concentrations, the studies were done with just 3 ppm that is 0.0003%). is drying. The content that appears on this page is presented as a nominative use product overview. A high-molecular-weightsilicone elastomer (rubber-likeelastic material) that is usually blended with a base silicone fluid (such as dimethicone or cyclopentasiloxane) to give the formula a silky smooth feel and to act as a thickening agent. 0 Products Sort by: GLOW FOR MORE! ), COVERGIRL & Olay Simply Ageless Instant Wrinkle Defying Foundation and Simply Ageless 3-in-1 Liquid Foundation, Classic Ivory Bundle, Variety Pack, 1 Fl Oz, Olay Vitamin C + Peptide 24 Eye Cream, Fragrance-Free, 0.5 oz + Whip Face Moisturizer Travel/Trial Size Gift Set, StriVectin Tighten & Lift Peptight Serums for Face and Eyes, for a Radiant and Firmer look and Visibly Improves Fines Lines, LOreal Paris 1.5% Pure Hyaluronic Acid Serum for Face with Vitamin C from Revitalift Derm Intensives for Dewy Looking Skin, Hydrate, Moisturize, Plump Skin, Reduce Wrinkles, Anti Aging Serum, 1 Oz, Olay Regenerist Whip Face Moisturizer, 1.7 Ounce, Face Moisturizer by Olay, Regenerist Fragrance Free Light Gel Regenerating Serum, 1.7 fl oz, Wrinkle Cream by Olay Regenerist Anti-Aging Wrinkle Revolution Complex Moisturizer Plus Primer, 50 mL, Face Wash by Olay Regenerist Advanced Anti-Aging Pore Scrub Cleanser (5.0 Oz) and Micro-Sculpting Face Moisturizer Cream (1.7 Oz) Skin Care Duo Pack, Total 6.7 Ounces Packaging may Vary, L'Oreal Paris Hyaluronic Acid Serum For Face with Vitamin C and Triple Power Face Moisturizer Revitalift Anti-Aging Skin Care Regimen Kit, Paraben and Fragrance Free, 2 count, Olay Regenerist Micro-Sculpting Cream Face Moisturizer with Hyaluronic Acid & Niacinamide, Fragrance-Free, 1.7 oz, Includes Olay Whip Travel Size for Dry Skin, Olay Regenerist Retinol 24 Max Moisturizer, Retinol 24 Max Hydrating Night Face Cream, Fragrance-Free Non-Greasy Feeling 1.7 oz, Includes Olay Whip Travel Size for Dry Skin, L'Oreal Paris Skincare 10% Pure Vitamin C Serum with Hyaluronic Acid from Revitalift Derm Intensives, Visibly Brighten Dark Spots, Even Tone and Reduce Wrinkles, Fragrance-Free, Brightening Serum 1 Oz, Olay Serums Deep Hydration B3+ Hyaluronic Acid, Wrinkle Cream by Olay Regenerist Instant Fix Wrinkle & Pore Vanisher, 1.0 Fl Oz Packaging may Vary, Olay Regenerist MAX Hydration Serum with Hyaluronic Acid, 1.3 Oz, Olay Regenerist Advanced Anti-Aging Moisturizer (2 Count), Olay regenerist retinol 24 night serum fragrance free, Unscented, 1.35 Fl Oz, Olay Regenerist Vitamin C + Peptide 24 Brightening Face Moisturizer Cream, Lightweight Anti Aging Cream for Dark Spots, Includes Olay Whip Travel Size for Dry Skin, Dark Spot Corrector by Olay, Luminous Tone Perfecting Cream and Sun Spot Remover, Advanced Tone PerfectingFace Moisturizer, 48 g (Packaging may vary), Olay Regenerist Daily Regenerating Serum - 1.7 fl oz, Olay Regenerist Retinol Eye Cream, Retinol 24 Night Eye Cream, 0.5oz + Whip Face Moisturizer Travel/Trial Size Bundle, Face Serum by Olay Regenerist Miracle Boost Concentrate Advanced Anti-Aging Fragrance-Free, 1 Ounce, Night Cream by Olay Regenerist Night Recovery Anti-Aging Face Moisturizer 1.7 oz. The 77.8 km (48.3 miles) stretch of the England Coast Path ( ECP) from Tilbury to . This lightweight serum penetrates the surface of your skin to visibly reduce wrinkles and smooth the surface of your skin. People are commenting on how great I look all the time, not knowing what exactly looks different about me. I used this. It's designed to help with skin hydration, which improves skin firmness and elasticity. BGs main job is usually to be a solvent for the other ingredients. There is also niacinamide in Olay serum. Isra. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials.. Ditch the fillers! It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Read all the geeky details about Glycerin here >>, Read all the geeky details about Niacinamide here >>, A natural moisturizer thats also in our skin, A super common, safe, effective and cheap molecule used for more than 50 years, Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier, Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%, High-glycerin moisturizers are awesome for treating severely dry skin, A multi-functional skincare superstar with several proven benefits for the skin, Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration, Fades brown spots alone or in combination with amino sugar, acetyl glucosamine, Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration, Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis. Learn more about how these ingredients work to help you fight wrinkles! A review must be well-formatted to make reading easier by using multiple paragraphs and avoiding caps. Something went wrong. Below youll find some of the most effective wrinkle serum/cream formulations on the market today, in our opinion. All Rights Reserved. Its main job in skincare products is to moisturise the skin. Our Price. Warnings from packaging: CAUTION: AVOID CONTACT WITH EYES. The most common skincare ingredient of all. $36.99 As Advertised. To use, apply several drops to clean skin and then seal in your treatment with your favorite Olay moisturizer. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. One single drop has the power to visibly renew one million skin cells. Yet most serums are. Spend Rs.5,000 more and get free shipping! Signs of skin aging include wrinkles, fine lines, loss of moisture, uneven tone, and dull, tired-looking skin. Moderate Availability. Very pleased with long-term results, Dimethicone, Glycerin, Vitamin B3, Peptides, 30-day money-back guarantee on unopened and unused products. You can usually find it right in the very first spot of the ingredient list, meaning its the biggest thing out of all the stuff that makes up the product. To maintain the genuineness of our brand, we ensure all customer reviews submitted to us are verified and confirmed before publishing. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it'snice). Skin care Beauty. olay serums wrinkle correction serum B3 +peptides : Buy on Amazon: Last update on 2022-11-06 / Affiliate links / Images from Amazon Product Advertising API . Ovaco"Bioderma" Energizer Shield Supply Cream | For Face and Neck Dark spots, Blemsihes | Fragrance-free | Alcohol-free | For all Skin Types |. BTW, its also a food additive. [more] [more] Reg. Skip to main content.